Here are 5 recent writing examples that turned out well. The first is a blog post and the other 4 are webpages intended to boost SEO rankings for specific keywords and locations. Please click one of the items below for a brief description of my writing process and a link to the finished product. I incorporate a lot of Google’s E-A-T principles in these examples.
- How Important Is It to Change Your Furnace Filters All-Year-Round?
- Framing Contractors in Arnprior
- Decks in Edmonton
- SGI Arbitrator in Regina
- Professional Movers in St. Augustine
- How Important Is It to Change Your Furnace Filters All-Year-Round? (Blog post)
The client is a Trane dealer, so I played around with the famous Trane motto in an H2. I also mentioned the US EPA and linked to a relevant EPA page.
- Framing Contractors in Arnprior (web page)
I discovered “Advanced Framing Techniques” while researching for this project. It is an interesting building method that is more sustainable and can also save on HVAC costs so I included that information. I made really long links to try to add strength to the keywords and highlight benefits. I also included a link to a Bob Vila webpage, who is synonymous with home construction.
- Decks in Edmonton (web page)
I got the impression that the client specializes in deck railings, and that seemed to me like an avenue for growth in the deck industry. My line of thinking was “You’re using your deck more these days, why not upgrade it?”
I like “Prime deck season in Edmonton…” for several reasons. It kind of conjures up the classic cartoon “duck season/rabbit season”, includes the keywords, links to a trusted source, and is fun. I’m also happy with the H2 “Railings Are like “Icing on the Cake” for Your Deck in Edmonton”. Positive images and thoughts for deck life.
- SGI Arbitrator in Regina (web page)
I had no idea what an SGI Arbitrator is or that Saskatchewan has different auto insurance rules than Ontario before beginning this project. My approach was to learn these things then teach them back in the copy. Not all my copy was used but I think it is a good looking page with good information.
- Professional Movers in St. Augustine (web page)
I had a bit of fun with this one. Since they are in Florida, and Floridians are football crazy, I imagined the movers as a football team and threw in the name “Tom Brady” for extra effect.
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