This post argues against the use of the term “consume” when engaging with art, emphasizing that art nourishes and endures rather than vanishes like physical consumables. It critiques trendy language that shifts focus from appreciation to self-centeredness, urging individuals to appreciate art authentically and avoid jargon that distracts from genuine experiences.
Let’s stop calling it “consuming” when we watch a movie, read a book, or enjoy a basketball game.
To consume something means to destroy it. When we consume a forest, we leave emptiness behind. When we consume gasoline, it vanishes into fumes. When you eat or consume an apple, it is gone forever. But art doesn’t disappear when we engage with it. Instead, art nourishes us. It helps us grow, sparks our thoughts, teaches us, and nudges us toward becoming better people.
Art Endures: Buzzwords Do Not
Unlike a digested apple or the dots Pac-Man gobbles up, art endures. It is not used up or tossed aside; it remains entirely intact, waiting for the next person to discover it.
This endurance applies to both the physical artifact and its psychological impact:
- The Art Remains: The book sits on the shelf; the movie stays on the server.
- The Effect Remains: The new ways of thinking and the emotional echoes triggered by a great story stay with us for a lifetime. They aren’t flushed away like an apple turned into poop.

The Ego Behind the Language
The cultural shift from saying “I watched a movie” to “I consumed content” isn’t just annoying—it signals a deeper change in focus.
Using “consume” frames the artistic experience as something to be devoured, conquered, and checked off a list, rather than appreciated or enjoyed. This language subtly inflates the speaker’s ego. It shifts the spotlight away from the art itself and shines it squarely on the person speaking, making the act entirely about their personal engagement.
Gifting Instead of Giving is Just as Bad
This is highly similar to the difference between saying “I gifted you an apple” versus “I gave you an apple.” The former centers the person doing the giving, while the latter focuses on the recipient and the act itself. In both cases, pretentious word choices shift the emphasis, turning a shared human experience into something self-serving and unnecessarily elaborate.
DO Judge a Book by its cover?
Worse still, these trendy buzzwords force people to judge a book by its cover. When someone uses jargon like “consume” or “gifted,” the medium becomes the message. The speaker ends up communicating way more about their desire to sound trendy and sophisticated than they do about their actual ideas.
Consequently, the listener gets instantly distracted by the packaging of the statement; instead of focusing on what is being said, they are forced to react to how it’s being said. The conversation stops being about the beauty of the movie or the kindness of the gesture, and becomes a critique of the speaker’s ego. By trying to dress up their vocabulary, the speaker completely buries their own point.

The Bottom Line:
Stop hiding behind corporate, trendy buzzwords. Stop calling yourself a “consumer” of “content,” think for yourself, and start engaging with art again.
William S. Burroughs famously argued that “language is a virus.”
Words like “consuming” and “gifting” are exactly the kind of highly contagious, unthinking jargon that infects our vocabulary and spreads from person to person. Don’t let the virus do the talking for you.






















