georgedwperry@gmail.com
647-520-1902
Download my resume
I specialize in turning complex, niche topics into clear, high-converting copy. Below are 9 examples of long-form writing that demonstrate my ability to adapt to diverse industries—from medical products to leisure and lifestyle. These pieces showcase my focus on deep research, SEO best practices, and strategic structuring that keeps readers on the page.
NEW! George Perry’s Articles About AI
A series of my articles documenting my experiments with Generative AI, ranging from technical comparisons to cultural commentary. This collection highlights the capabilities of LLMs such as ChatGPT and Google Gemini while maintaining a critical perspective on how they should be integrated into daily life and learning.
Table of Contents
- Case Study: Blue Knight Protection – Translating Complex Niche Services into Effective & Trustworthy Web Copy NEW!
- Affordable Hearing Aids: Financing and Assistance NEW!
- Framing Contractors in Arnprior
- Rock Climbing in Mississauga
- Private Investigators in LA
- Boat Covers in Winnipeg
- Cosmetology School in Dallas
- Traeger Wood Pellet Grills in Edmonton
- Dairy Packaging Manufacturer
- Bathroom Renovations
Affordable Hearing Aids: Financing and Assistance NEW!
This isn’t new copy, but it is a new addition to my portfolio. Unlike the other examples of my writing on this page, my copy has recently gone offline. To make my work available for viewing, I turned it into a blog post. The image was created by AI, based on the copy.
I would categorize it as Top-of-Funnel and authority building content.
(All the other examples of my writing on this page are still being used to the client.)
Framing Contractors in Arnprior
Something that is seemingly on the minds of everyone these days is affordable housing and building new homes. Here’s my copy for a framing contractor in Arnprior. The company uses advanced framing techniques, which also speaks to another concern: sustainability and our environmental impact. Advanced framing techniques use less wood and offer 5% savings on HVAC costs.
Rock Climbing in Mississauga
It might not look like there is a lot going on with this page, but there is a tonne!
I emphasized the health benefits of rock climbing as well as the background and mission of the company. I also included links to two authoritative articles, and links to all of the company’s classes, presented as a pamphlet. There is also a prominent CTA block that works nicely.
Private Investigators in LA
This page is several years old now, and stands the test of time. The client liked it so much that it resulted in them buying more writing. I did a good job explaining what a PI does, why you can trust them, and why you might hire them.
Boat Covers in Winnipeg
As I type, it is -2C outside. That’s enough reason to look at pictures of pleasure crafts and read about them. This page looks good, and I did a good job outlining the features and benefits of boat covers. I turned it into a “bottom line” article – a boat cover isn’t a purchase, it is an investment!
Cosmetology School in Dallas
I highlighted the instructors, the courses, and that the school is geared to get students a job. That made it easy to add a lot of internal links and include great info that helps SEO.
Traeger Wood Pellet Grills in Edmonton
This article shows off my research abilities. I had no idea what a Traeger BBQ was before beginning this project. I had lots of questions. So I researched and answered my questions in the copy. I often do this to engage the reader and impress the SEO spider (EAT writing: Expertise, Authority, Trustworthiness). I wish the builder would have made the links in another colour so that they are more prevalent.
Dairy Packaging Manufacturer
A B2B writing example, this too stands the test of time. This was 1 of 4 articles I wrote for the company. In this article I used links as if they were headlines. This helps information stand out for scanners, and also adds a little SEO juice. External links are to Universities.
Bathroom Renovations
This is a blog that I decided to have fun with and be creative. There are countless companies offering bathroom renovations and just as many blogs about the same. Probably more! Why not stand out and try something “out there”? Also, when people are planning to renovate their homes, they are likely dreaming, so why not dream big? As a result, I linked to upscale upgrades and an article I read in the NY Times about retro bathroom renovations.
Thank you for your time and patience, and I certainly look forward to hearing from you in the near future.
georgedwperry@gmail.com
647-520-1902
blog: https://perryspen.ca/blog/
Perry's Pen 